Musicians will soon be able to sell their merchandise online via YouTube. Author: Joe Elvin
Musicians will soon be able to sell their merchandise online via YouTube.
The popular video website has launched an online store where its music partners can sell tickets, t-shirts and digital downloads to those viewing their videos.
The Merch Store represents the first time that YouTube has used an online payment processing tool to take money from its users. However, there has also been talk of launching a movie and music download service in the near future.
The website will take a slice of the profits in order to fund the running costs of the service.
A statement from The Official Youtube Blog read: “We’ll be rolling out the Merch Store to music partners globally over the coming weeks. Whether you’re the main event, the opener or jamming from your living room, we want to give you the chance to find an audience and make music your career on YouTube.”
Although bands have been using YouTube to drive fans to make purchases from their own websites for many years, it is thought that the Merch Store will make this process easier and quicker for music fans.
Marketingpilgrim.com report that the website will be utilising affiliates such as Topspin, Songkick and iTunes in order to launch the services.