“VeriSign Trusted”, one of the web’s longest standing marks of online security, is to be replaced in a rebranding effort by security heavyweight Symantec. Author: Chris Taylor
“VeriSign Trusted”, one of the web’s longest standing marks of online security, is to be replaced in a rebranding effort by security heavyweight Symantec.
Pcadvisor.co.uk reports that the sign – representing that the website in question transmits its data securely, through encrypted connections – will be replaced by the mark “Norton Secured, powered by VeriSign” this month.
Symantec is assuring websites and their online payment processing providers that they will still receive an incredibly safe and secure payment process, using VeriSign’s existing SSL certificate, as used by more than 100,000 web sites in 165 countries. Only the name will change, the firm says on verisigntransition101.verisign.co.uk.
It’s important for Symantec to relay the information to customers, as the VeriSign seal has been seen as an incredibly important brand tool for consumers willing to make purchases over the internet.
According to a consumer study conducted by the company last year, 94% of respondents are more likely to continue an online purchase when they see the “Norton Secured” seal. Meanwhile, just over half (53 per cent) agree that credit card transactions are safe on a website displaying the seal.
As well as combining resources with VeriSign; a move which has led to military-grade levels of data recovery and protection, Symantec has assured that only the safest websites can display its logo.
The frequency of malware testing for sites “is once a day, and if they don’t pass the scans, they can’t display the ‘Norton Secured’ seal,” the firm’s senior director of engineering Quentin Lui confirmed.