Britons are set to spend more time online shopping over the three key Christmas days of this year, compared to last year, according to new predictions.
Global information services company Experian predicted that Brits would spend approximately 45 hours shopping online over Christmas Eve, Christmas Day and Boxing Day, according to theretailbulletin.com. It was claimed in the report that 117 million visits would be made to retail sites on Christmas Day and 118 million on Boxing Day.
According to the firm, Christmas Eve will see the biggest increase in website visits, up 22 per cent on last year to 105 million visits. Christmas Day and Boxing Day retail site visits are also expected to be up nine per cent and five per cent year-on-year respectively.
Talking about the data, James Murray, digital insight manager for Experian Marketing Services, told freshbusinessthinking.com: “Christmas 2013 has consistently outperformed 2012 on virtually every single shopping day this December, with online visits from Christmas Eve through to Boxing Day up from last year, a record-breaking Cyber Monday and the emergence of the even busier Middle Cyber Monday.”
He also said that Christmas Day is becoming a much more “significant shopping day”. Murray claimed that this will see Brits shopping in a “sustained pattern”, rather than peaks and lows.