September saw business in Britain’s online retail sector grow at the fastest pace in 13 years, according to new figures.
The e-Retail Sales Index from IMRG and Capgemini recorded a 13 per cent rise in sales of products and services from August, with this increasing by 20 per cent in comparison with last September.
Clothing was one of the biggest contributors to the growth, as big name brands such as ASOS saw sales of its products shoot up.
Dailymail.co.uk says part of the reason why UK online retail is growing so fast is because more companies are deciding to offer their customers free delivery on products. A 150 per cent jump in shopping via smartphones compared with last September could also explain why the growth has been so high.
Shopping via mobile device is widely considered to be the most convenient route to acquiring items online and many more could have started shopping over the internet as a result.
IMRG chief information officer Tina Spooner told news.uk.msn.com: “The record monthly growth in September is an indication of increasing consumer confidence and with smartphone year-on-year sales growth reaching an impressive 150 per cent, it is also evident that shoppers are becoming more comfortable with shopping via their mobile devices.”
The report shows that online now accounts for ten per cent of all retail sales in the UK, with this expected to double by the end of the decade.