The UK online retail industry will rise to a worth of £50 billion by 2018, according to a new report.
The nation’s flourishing ecommerce sector has gone from strength to strength over the last decade as the convenience of buying products through smartphones and tablets has forced more shoppers to go online.
Retail consultancy Verdict surveyed over 10,000 Brits to find that only four per cent thought a trip to the high street was more enjoyable than going online, reports internetretailing.net.
This could be a result of upgrades to the normal standard of service received by shoppers, boosted by quicker online payment processing among other services.
As reported by retailgazette.co.uk, this stood at 25 per cent just 18 months ago – a difference indicative of vast improvements in customer service across the industry.
A further 67 per cent of the group said they shopped from their living room, which could prove that ‘second screening’ – or watching the TV adverts whilst browsing – is carrying a great deal of influence when it comes to purchase decisions.
“This, together with the ability to browse on smartphones wherever you are, and social media, has made online shopping a much more immersive and interactive experience than it was only a few years ago, when more shoppers tended to be restricted to desktops typically located from the living room,” added Verdict lead analyst Patrick O’Brien.