A new report suggests that many workers use online shopping as a way of curing the ‘back to work blues’ on a Monday morning, myhermes1.co.uk reports. Author: Ashley Curtis
A new report suggests that many workers use online shopping as a way of curing the ‘back to work blues’ on a Monday morning, myhermes1.co.uk reports.
A study by Rakuten, the Japanese online commerce giant – who recently bought Play.com – attempted to highlight shopping trends in different countries through traffic and sales information.
It suggests that going online to search for products on a Monday morning is popular in the UK, US and Germany, while the most popular time for mobile browsing happens in the morning in the US and UK. This is put down to commuters using their trip to work as a vital opportunity to visit ecommerce sites.
In the US, consumers spend an average of 4.4 – 4.7 minutes viewing a product before making an online payment. On the other hand, British consumers reportedly spend less than a minute viewing clothes and books before deciding to make a purchase.
However, more expensive items such as televisions have a dwell time of around two minutes.
Mark Kirschner, executive officer for global marketing at Rakuten, commented on the survey to internetretailing.net: “Ecommerce is a truly global phenomenon and insights from across our network highlight the importance of understanding local differences and how they should shape the approach online merchants take.”