South Africans can’t get enough of e-commerce, according to the results of a recent poll – the MasterCard Worldwide Online Shopping Survey. Author: Deborah Bates
South Africans can’t get enough of e-commerce, according to the results of a recent poll – the MasterCard Worldwide Online Shopping Survey.
It found that where 91 per cent of South Africans love the discounted prices they can find online, 90 per cent find the convenience is more important to them. A further 90 per cent cited the security of online payment as their biggest benefit.
Some 58 per cent of the nation’s residents are using online shopping, a rise of five per cent from 2010 figures. However as more citizens descend upon the internet, so grows the rising demand for more sophisticated websites – which must be “user-friendly” and have a great reputation in order to attract consumers.
Anna Jones, a representative of MasterCard Worldwide, told Mybroadband.co.za that “the numbers speak for themselves.” She added: “The latest MasterCard survey found that among those shopping online, a majority 89 per cent of respondents are satisfied with their overall online shopping experience, with 73 per cent likely to make a purchase in the next six months.
“While these responses have remained static since last year, they show that the level of satisfaction has remained consistent as the number of online shoppers has grown.”
Timeslive.co.za revealed that amongst these eager shoppers, music downloads, tickets to cultural events, products offered by coupon sites and online gaming have proven most popular.