New figures from industry association IMRG showed that UK online retail experienced its ‘highest growth of the year’ in July, reports myhermes1.co.uk.
The most recent IMRG Capgemini e-Retail Sales Index cited the recent good weather and the atmosphere surrounding the Olympics as two factors that got Britons spending again, tailing out at a total of £6.5 billion.
When the figures are broken down, the total equates to an average of £128 per person, marking an overall increase of 17 per cent on the £5.8 billion spent in July last year.
Despite being the highest growth of the year, the figures fall into line with retail expert’s forecasts – approximately 13 per cent growth – meaning that an increasing number of Britons are utilising online payment services in exchange for goods.
Clothing was a high-performing sector and one of the few to enjoy double-digit growth, alongside electrical products (30 per cent rise on July last year).
Tina Spooner, chief information officer at IMRG, also found that m-commerce performed strongly. She stated, cited by uk.capgemini.com: “The rapid growth in m-retail sales is clearly being driven by a change in consumers’ shopping behaviour and how and when they engage with brands.
“Retailers that focus on optimising their websites for this new breed of shopper will, no doubt, reap the benefits of their investment,” she added.