Online grocery sales in the UK are set to double within five years, according to new research. Author: Joe Elvin
Online grocery sales in the UK are set to double within five years, according to new research.
Figures released by industry body IGD have indicated that online grocery purchases will surge to £11.2 billion in 2016, which would be equivalent to six per cent of grocery sales.
It was also revealed that 44 per cent of Brits intend to do their grocery shopping online within the next five years, compared to the 17 per cent who currently do so. The figures demonstrate how vital that online payment processing tools have become to the nation’s supermarkets.
Speaking to Business Week, IGD chief executive Joanne Denney-Finch predicted a major shake-up in the methods used to attract customers to supermarket websites.
She said: “A digital explosion is taking place and technology is advancing in leaps and bounds. Just in the last twelve months we’ve seen an array of innovations in the online arena and we expect this to continue.
“Although online grocery retailing only accounts for 3.8 per cent of the total grocery market, it is the fastest growing grocery channel and one which will be used more widely in the future as shoppers become increasingly multi-channel.”
According to Fresh Business Thinking, the majority of retailers believe that smartphone apps will have the greatest impact on online grocery shopping in the future.