A new report suggests that mobile and social commerce in North America will continue to increase in popularity during 2012, reports Market Watch. Author: Ashley Curtis
A new report suggests that mobile and social commerce in North America will continue to increase in popularity during 2012, reports Market Watch.
The ‘North America B2C E-Commerce Report 2012’, conducted by market research firm yStats.com, suggests that North America had the “highest internet penetration rate” for e-commerce than anywhere else on the globe in 2011.
In addition, group shopping, social commerce and mobile commerce are all expected to grow in the region as users continue to use online payment services to pay for products on a plethora of devices.
According to the report, the most popular product category in all online purchases fell under travel, followed by event tickets, books, magazines and online newspapers.
Furthermore, Daily Deal Media cites stats from the report which suggests retailer Amazon is the e-commerce leader in the US and Canada. As a result, supermarket chain Wal-Mart has started an online portal in an attempt to compete.
Lingerie firm Victoria’s Secret leads the US apparel market, while streaming service Netflix has a grip on the books, music and video category. Apple is also the leader in the computer and electronics category.
In terms of target audiences, e-commerce will increasingly be used by senior citizens – as well as low-income markets – as a result of the widespread use of social and mobile devices.