Nordic web shoppers are increasingly using UK sites, making the country the most popular region for Nordic e-commerce. Author: Ashley Curtis
Nordic web shoppers are increasingly using UK sites, making the country the most popular region for Nordic e-commerce.
That’s according to a blog post by Graham Charlton, editor of econsultancy.com, who cites figures from logistics firm PostNord. They suggested that the popularity of the UK market for Nordic shoppers proposes an interesting scenario – especially for online payment processing firms looking to process internationally.
The report, hosted by posten.se, claims around 40 per cent of Nordic shoppers buy from foreign websites. The UK was the top choice, followed by USA, Germany, Sweden and China.
Furthermore, Norwegians are more likely to buy from foreign sites due to the primitive nature of the current Norwegian ecommerce infrastructure – as well as high costs. Sweden, however, has a much more established ecommerce sector and therefore has a big share of the market.
In terms of actual products, books, home electronics and clothing are the three most popular product categories for Scandinavian customers, though Charlton suggests the market is becoming a lot more adventurous with its purchases.
In addition, one in two Nordic consumers expect delivery within three days, so firms can gain a competitive advantage by focusing on their delivery efforts.
Finally, 5 per cent of customers made purchases with their mobile phones last year and 11 per cent expect to do the same this year.