A basic website is all businesses need to escape the economic downturn, claims Google UK boss Matt Brittin. Author: Joe Elvin
A basic website is all businesses need to escape the economic downturn, claims Google UK boss Matt Brittin.
Brittin has argued that the twenty minutes or so it takes to set up a web page could be the difference between a business thriving or failing within a recession.
During the launch of a Google web support service for businesses in Liverpool, he highlighted the huge amounts of money being pumped into internet merchant accounts every single day.
According to thisismoney.co.uk, he said: “Small businesses using the web are growing four times faster, they are exporting twice as much as others and their e-commerce sales are growing faster than big businesses.
“They think the internet is going to be complicated, technical, expensive or not relevant to them but what we know is that consumers and businesses turn to the web and they research heavily when they are looking to buy anything.”
The Google service aims to support companies in Liverpool who are trying to either launch or improve their presence online. It was announced that Google will introduce the service in other areas of the UK if the pilot is successful.
According to The Belfast Telegraph, there are around 1.5 million businesses in the UK without an online presence that could benefit from the service.