Men are far more comfortable making online purchases than women, according to a new poll. Author: Joe Elvin
Men are far more comfortable making online purchases than women, according to a new poll.
A survey of Australians by Swinbourne University of Technology’s Centre for Excellence for Creative Industries and Innovation found that males were pumping far more cash into merchant accounts than the fairer sex.
The research indicated that the average male buys a product online at least once a week, with an average spend of over £130 a week. Despite being traditionally regarded as keener shoppers than males, women were trailing far behind on their average spend.
Speaking to Experian QAS, senior researcher Scott Ewing said that men were mostly attracted to the lower prices which can be found surfing the web for goods.
He said: “I think men seem to be more price-sensitive, so the lower prices online seem to attract men more highly. A lot of women’s shopping, particularly in terms of clothes, they’re more committed to trying things on to see what they actually look like.”
The researchers added that men were more comfortable purchasing large items – such as gadgets and electronic goods – than women because they are more familiar with the processes used.
Yahoo! News report that males between 50 – 60 years old were leading the way for online spending; followed closely by the younger generation.