According to a Seattlepi.com report, a “lack of choice” is not to blame for the somewhat slow uptake of Canadians embracing online shopping – they simply need time to adjust. Author: Deborah Bates
According to a Seattlepi.com report, a “lack of choice” is not to blame for the somewhat slow uptake of Canadians embracing online shopping – they simply need time to adjust.
Whilst a recent report found that for many Canadians, heading out into the real world to shop is preferential, the report said this certainly won’t be the case for long – meaning online retailers should ensure their online payment solutions are up to date as soon as possible.
“A lack of choice is not the issue,” the report said. “There are numerous online stores, deal websites and shopping engines for Canadians to look to for their online shopping needs. Canada’s oldest comparison shopping engine, Shopbot.ca, is one of those options.”
Shopbot.ca’s national sales director, Ashley Bienvenu, explained that she doesn’t expect it to be long before e-commerce really takes off in the country. She did admit that many Canadians prefer bricks and mortar stores, but added that “given the trends we are seeing here, that won’t last forever.”
All the country needs is something to “transform” online shopping into as equally a pleasurable experience as high street shopping, Bienvenu concluded.
One online retailer is doing just that, Well.ca. Theglobeandmail.com reported that recently, the online health retailer created a pop-up store in a Toronto subway station. The pop-up shop utilised QR codes, which commuters could scan with their smartphones and then place an order online – offering free shipping at the same time.
“The whole story for us is bringing the store to you,” said Well.ca’s founder, Ali Asaria.