While there are plenty of games and functional apps available for Apple’s iPad, the platform is also a useful tool for consumers browsing and purchasing on the web. Author: Ashley Curtis
While there are plenty of games and functional apps available for Apple’s iPad, the platform is also a useful tool for consumers browsing and purchasing on the web.
That’s according to Justin Kan, writing for TechCrunch.
Cited by myhermes1.co.uk, Kan believes the iPad is an ideal platform for ecommerce due to the relaxed state of mind people are generally in when using the tablet, making them more likely to make an online payment for goods.
Furthermore, businesses using tactics like discounts and promotions will become things of the past as firms will put their main focus on creating an application for the device – namely in order to generate an ‘amazing curated browsing experience’.
“Also, because of the high switching cost of opening up new tabs in Safari or switching between apps (when compared with a browser), a well designed app can keep users engaged for much longer than they would be on the web,” he added.
Kan’s comments come as murmurs on the blogosphere suggest that Apple will unveil a smaller, seven-inch iPad in time for the Christmas rush, telegraph.co.uk reports – putting it in direct competition with the Google Nexus 7.
“It would be the competitors’ worst nightmare,” said Shaw Wu, an analyst at Sterne Agee and Leach. “The ball is in Apple’s court.”