The Australian e-commerce industry experienced “historic” levels of activity over the festive season, according to a report from powerretail.com.au. Author: Deborah Bates
The Australian e-commerce industry experienced “historic” levels of activity over the festive season, according to a report from powerretail.com.au.
The website revealed: “Christmas 2011 saw Australian customers abandon the long queues, chaos and parking lot battles associated with holiday shopping in droves, in favour of fuss-free online alternatives.”
Some online retailers explained what they have attributed the sudden surge in demand to, such as Beth Glancey of Toys ‘R’ Us. She suggested: “Our customers love the convenience of shopping online, with the added bonus of not needing to worry about getting a 16ft trampoline in the back of their car.”
What’s more, Martin Smith – the manager of an alcohol supplier, Dan Murphy’s – explained that shopping online gives customers the information they require instantly. This can help drive both online and offline sales, he said.
In addition to these drivers, the ease with which online payment works could be encouraging more shoppers to utilise the internet. If retailers recognise all of these main factors, then they could well benefit in terms of revenue and sales.
As Yahoo.com confirmed that Dan Murphy’s and Toys ‘R’ Us had the most online sales ever in the period leading up to and including Christmas, retailers could do worse than to take their respective representatives’ advice.