The growth rate of e-commerce in Scotland has been described as a major development for the industry, shopsafe.co.uk reports. Author: Ashley Curtis
The growth rate of e-commerce in Scotland has been described as a major development for the industry, shopsafe.co.uk reports.
Figures from consultancy SQW suggests that 2012 is the year of Scottish e-commerce, as the industry will be worth an impressive £31 billion to the Scottish economy- with almost 200,000 jobs created as a result.
Furthermore, online retail activity is expected to total £10 billion in direct gross value to the Scottish economy, meaning that firms without online store staples like online payment processing could be missing out on a lot of cash in the future.
Scotland is reported to be making even more of an effort to support e-commerce over the coming months, especially as the report highlights clear potential in the e-commerce market. Scottish Enterprise intends to “increase focus on the e-commerce opportunity for Scotland and in particular, to focus on international e-commerce awareness, advice and support,” myhermes1.co.uk reports.
The UK as a whole has been noted as having one of the ‘most exciting and dynamic e-commerce markets of any major economy in the world’.
As Scotland continues to grow at a rapid pace, the UK’s accolade might not be usurped in the foreseeable future, especially as the Interactive Advertising Bureau Europe recently found that 32 per cent of consumer purchases are made online in the UK.