Global business to consumer (B2C) online transactions are reported to have reached the 690 billion euro (£599 billion) mark. Author: Ashley Curtis
Global business to consumer (B2C) online transactions are reported to have reached the 690 billion euro (£599 billion) mark.
That’s according to the IMRG Global E-commerce Overview 2012, which suggests that BSC sales hitting 690 billion euros globally represents an increase of 20 per cent.
Furthermore, experts have estimated that this figure is ‘likely to surpass the trillion-Euro mark by 2013’, reports hostway.co.uk, highlighting the popularity of online payment services in the B2C sector.
According to the report, the world leader in B2C e-commerce is the USA, while the UK and China follow up in second and third respectively. In addition, Asia-Pacific is making strides in the sector while the IMRG predicts substantial growth in Latin America and the Middle East in the years to come.
Speaking to imrg.com, author of the report Aad Weening stated: “The future of e-retail is global and with the inevitable slowing of growth in several major markets in the likes of North America and Europe, it is important for businesses to understand where the future opportunities will be.
“…Online is now becoming an integral part of any country’s economy and should be considered so. Worldwide, we are increasingly seeing trust and confidence in purchasing online growing and government and private initiatives brought in to support the development of the global digital economy,” he added.