A new report shows that the fashion sector is performing better than any other in terms of online sales, as it accounted for 21 per cent of all ecommerce transactions made between January 2009 and December 2013.
The ‘Interactive Media in Retail Group (IMRG) Capgemini e-Retail Sales Index’ revealed that, during this five-year period, online fashion sales grew by nearly 17 per cent year-on-year. As such, they hit £91 million last year alone, according to theeword.co.uk.
Overall, this has brought about a rise of 258 per cent in the fashion industry, meaning it was the best performing ecommerce sector for four out of the five years.
Andrew McClelland, IMRG’s chief operations and policy officer, explained the report will provide insight to fashion retailers so they can improve their own performances.
“We have seen changes in the way consumers buy clothing, such as the rise of mobile devices and click-and-collect, which have contributed to an increase in confidence when shopping online,” marketingmagazine.co.uk reports him as saying.
The fashion sector wasn’t always so successful though, with it famously struggling in the early days of online shopping. However, fashion brands have recently started to use social media sites effectively to reveal their upcoming pieces and even share what’s going on behind the scenes of events such as London Fashion Week, which has all helped.