Embracing e-commerce is the best way for small businesses to survive the recession, it has been claimed. Author: Joe Elvin
Embracing e-commerce is the best way for small businesses to survive the recession, it has been claimed.
Ahmed Fahour, who is the chief executive of the Australia Post, has urged the Australian government to invest in the nation’s digital infrastructure so that small retailers improve their online offerings more easily.
In an interview with qas-experian.com.au, Fahour argued that Australia can no longer afford to be so far behind the rest of the world when it comes to the quality of their digital infrastructure.
He said: “What we need to do is lay out the infrastructure to enable e-commerce, e-communication, e-retailing to really take off, because we’re still half the rate of the rest of the world.”
His words might encourage Australian businesses to invest in a top-of-the-range international merchant account in order to prepare for the possible future surge in online activity.
“We live in a society where people are so, so busy and the days of mum staying at home to wait for the postie to deliver, if those days really existed in the recent past, they’re gone.”
According to The Sydney Morning Herald, Fahour also claimed that a national broadband network would allow Australia to shift to “a digital economy” sooner rather than later.