Ecommerce firms appear to be extremely confident about the prospect of growth in 2012, reports Internet Retailing. Author: Ashley Curtis
Ecommerce firms appear to be extremely confident about the prospect of growth in 2012, reports Internet Retailing.
According to figures from the Cybersource’s UK Online Fraud Report 2012, 73 per cent of merchants believe their business will grow in 2012, whereas only 24 per cent expect no change at all.
While the figure is a slight decrease from 2011 (77 per cent), this still shows ecommerce firms are confident that shoppers will continue to use a variety of platforms to make an online payment, such as the web, mobiles and tablets.
Andrew Naumann, CyberSource senior business leader for fraud management solutions, commented on the survey to Hostway: “The continued growth in ecommerce is a welcome development for merchants and the economy overall.”
Digital media outlets involved in ecommerce are expecting the highest growth, forecasting a climb in revenue of 33 per cent, while the travel sector has targeted an 11 per cent increase.
Furthermore, 38 per cent of ecommerce firms have a dedicated mobile site so consumers can make mobile payments, while 26 per cent have developed their own app.
Akif Khan, co-author of CyberSource’s report, believes that small businesses will perform well: “Smaller businesses, with turnover of less than £500,000, expect to grow by 35 per cent during the next year.”