Various reports have revealed that e-commerce is either faring well at present or set to rise in the coming months. Author: Deborah Bates
Various reports have revealed that e-commerce is either faring well at present or set to rise in the coming months.
Marketingmagazine.co.uk reported that during December, e-commerce within the UK is expected to grow by some 14 per cent.
This will leave it valued at £7.75 billion – up from the £6.8 billion seen in 2010. This could be partially because around 35 per cent of Britons intend to ditch the shops this Christmas and head onto their smartphones to shop.
What’s more, China has experienced a recent surge in its e-commerce market – one that is set only to increase, Toptenwholesale.com revealed. Its writer, Claudia Bruemmer, stated: “Online spending in China is expected to rise impressively over the next five years,” adding that research has shown it could increase by as much as 320 per cent over the next four years.
These aren’t the only spots faring well though, as Propertyobserver.com.au confirmed that shopping malls throughout the US are becoming less “viable” because of the “shift in online spending”.
The news may well encourage retailers to put as much effort into their online stores as their real-life ones; perhaps improving their online payment processing to make it as easy as possible for consumers to shop.
To further capitalise on e-commerce’s growing popularity, brands must be flexible in their entire approach – according to suggestions from David Smith, from the Interactive Media in Retail Group (IMRG).
He said: “Consumers want choice and continually demonstrate their willingness to switch channels to suit their specific circumstances and secure the best deal for themselves. Anyone focusing too heavily on a single channel is certain to miss out on opportunities for engagement as and when they arrive.”