Customer reviews have become crucial for online retailers, as stats on Econsultancy.com revealed 61 per cent of shoppers read reviews prior to making a purchase. Author: Deborah Bates
Customer reviews have become crucial for online retailers, as stats on Econsultancy.com revealed 61 per cent of shoppers read reviews prior to making a purchase.
In fact, these reviews have become significant drivers of sales, the website claimed and given that 63 per cent of shoppers will be more inclined to make purchases from a site offering reviews, it could be right.
“Quite simply, user reviews increase conversions,” Econsultancy’s Graham Charlton said. “They can eliminate any doubts potential customers may have about a product, or can help product selection.
“We like leaving reviews, too. Stats reveal that 47 per cent of Britons have reviewed products online, which suggests there is no shortage of people ready to provide their opinions.”
His comments may encourage online retailers to pay attention not only to the efficiency of their online payment gateway, their stock and their navigation system, but to any reviews placed on their site too. In fact, if they aren’t already inviting reviews, they should be, as Econsultancy also revealed that they are trusted almost 12 times more than the blurb written up by manufacturers about a product.
The Econsultancy report, also cited by Technews.am, concluded by stating that online reviews don’t have to be limited to products only sold online – they can extend to those sold in bricks and mortar stores as well.