Brazil has been cited as one of the strongest emerging markets for e-commerce. Author: Joe Elvin
Brazil has been cited as one of the strongest emerging markets for e-commerce.
According to statistics cited by virtual-strategy.com, the Brazilian e-commerce market is expected to double in value to an impressive $26.9 billion (£17.1 billion) – making it South America’s strongest economy by far.
The amount of internet shoppers in Brazil has massively grown in the last few years, to an estimated total of around 31.9 million people. These individuals are estimated to be spending around 27 per cent of their disposable income via online payment services, which is more than the United States, Canada and many other Western countries.
In a recent report on this growth, researchers at digital marketing analyst website emarketer.com were keen to highlight the key role of “light buyers,” people who go online to make small purchases such as music or toiletries. It is thought that this sort of online shopping has been key to the growth of Brazilian e-commerce.
Evan Henshaw-Plath, who is the founder of open source development platform company Cubox, is one of many entrepreneurs who has travelled to the country to explore the possibility of investing in this market.
In an interview with cnn.com, he explained: “We are trying to understand what innovations are happening here and what role investment or partnership with Brazilian companies can play in this blossoming of the Brazilian economy.”