For the first time in a decade, Boston is playing host to the renowned e-commerce event, Shop.org Annual Summit and Expo. Author: Deborah Bates
For the first time in a decade, Boston is playing host to the renowned e-commerce event, Shop.org Annual Summit and Expo.
According to wn.com, the event is set to be a major success, thanks to the strength of the local e-commerce market. This was confirmed by Boston-based retailer, James Keller.
Mr Keller, who is the chief marketing officer of ShoeBuy.com, confirmed: “The Boston area has more e-commerce than people think.” He added that big names like Trip Advisor, Vistaprint, Rue La La and Staples operate from the area, making it a prime spot.
It is thought professionals from all areas of e-commerce – such as those providing merchant services or manufacturing support – will be at the expo, which will take place on Wednesday and Thursday. In fact, over 200 specialists will attend.
Fellow Boston retailer, W. Sean Ford of Zmags Inc., gave his thoughts on what would be the key focus at this year’s event. He suggested the rise of social media within business would be a major discussion point, adding: “Now, people want to know how you can quantify what you’re getting out [of] it.”
Furthermore, Kiva’s Mitch Rosenberg said that many attendants would be busy swapping tips on how to cope with increasing online demand – particularly ahead of Halloween, Thanksgiving and Christmas.
“Traditional retailers have years of experience to help them plan for the holiday season,” said Rosenberg on Boston.com. “But the growth rate on the e-commerce side is so huge that it’s difficult to make an accurate prediction.”