Australia looks to be one of the countries taking full advantage of the worldwide e-commerce boom, as new figures suggest that the country’s sales will increase by over a quarter year on year. Author: Ashley Curtis
Australia looks to be one of the countries taking full advantage of the worldwide e-commerce boom, as new figures suggest that the country’s sales will increase by over a quarter year on year.
EMarketer forecasts, presented on emarketer.com, believe that B2C e-commerce sales in the country will rise from $10.5 billion in 2011 to $13.3 billion in 2012.
Furthermore, a separate report from GroupM suggests that total e-commerce will reach AU$36 billion in 2012, up from AU$32 billion in 2011. While GroupM’s figures don’t highlight as much of a strong growth as eMarketer’s, the overall message is clear – an increasing number of consumers are likely to be making use of online payment services in order to purchase goods.
In addition, GroupM estimates that the average consumer in Australia will spend $2,108 online in 2012 – a rise of $100 from 2011’s figure.
Jeffrey Grau, eMarketer principal analyst, believes the rise of the Australian market will continue thanks to a number of factors. He stated, cited by finchannel.com: “US retailers have already targeted Australia, but there is plenty of room for expansion.
“Besides sharing linguistic and cultural affinities, Australia does not require duty on imports under AU$1,000 ($1,301). Plus, the strength of the Australian dollar further adds to the attractiveness of this market,” he added.