Asda is set to make a “considerable investment” in the e-commerce services it offers customers, according to shopsafe.co.uk.
The supermarket, which is currently the second largest provider of online grocery delivery services in the UK, is said to be spending a chunk of its £700 million investment pot on its online offerings. It comes after the store saw double-digit growth from its e-commerce channel last year.
These new changes will include an expansion of its click and collect service, which allows customers to order items through online payment services and them pick them up at their local store. This will mean that by the end of the year, 200 of the supermarket’s 568 stores will offer the service. The click and collect scheme currently accounts for four per cent of all the firm’s online orders,
The supermarket will also be broadening its non-food product range by stocking home living items and clothes from its George clothing range.
Talking about the investment, Andy Clarke, CEO of Asda, told pymnts.com: “By focusing on their needs through accelerating our investment in the technology and infrastructure to make shopping more convenient, customers can shop for what they want, when they want it.”
Asda had a strong year overall last year, increasing its sales across all of its channels by 4.5 per cent.