Consumer adoption of tablets and smartphones are boosting the annual revenues from consumer mobile applications. Author: Ashley Curtis
Consumer adoption of tablets and smartphones are boosting the annual revenues from consumer mobile applications.
That’s according to a report by Juniper Research called ‘Mobile Apps Stores: Future Business Models and Ecosystem Analysis 2012-2016’, which believes that revenues from these applications could reach a massive $52 billion by 2016, showing just how many people are willing to shell out hard cash through a mobile payment processor for apps.
Reported by The Paypers, the deployment of in-app billing options meant that, for some stores, post-download revenues were higher than those of pay-per-download.
Furthermore, while the tablet market only accounts for a mere 7 per cent of global app revenues, the market could rise to a dizzying 25 per cent by 2016 if trends continue.
Overall, Juniper Research claims that more than 31 billion apps were downloaded to mobile devices in 2011 and if trends continue, 2012 could be an even bigger year for the platform.
The report also revealed that the app store model’s “pre-eminence faced the prospect of erosion in the longer term as HTML5 facilitates the transition to a browser-based environment”.
As a result, this offers content publishers a good opportunity to offer content on-site rather than be reliant on storefront distribution, writes Market Wire.