UK/US consumers using a mixture of digital and physical

Shoppers in the US and UK tend to look at products in store before purchasing them online, according to new figures. Shoppers in the US and UK tend to look at products in store before purchasing them online, according to … Continued

Chinese web retailers go mad for ‘Singles Day’

An increasing amount of online retailers are urging customers to get involved with ‘Singles Day’. The concept, which encourages people to buy presents for their single friends on November 11th, was developed in China in the 1990s and is catching … Continued

‘Emotional connection’ key to making a sale

Brands in the healthcare, financial and automotive sectors could do well by building an emotional bond with customers in order to boost sales, reports warc.com. A survey of 2,000 US customers attempted to identify ‘breakout brands’ – defined by putting … Continued

Firms should target Africa due to rising spending

By heightening their focus on Africa, ecommerce firms could reap the rewards of a savvy, conscious consumer market, according to a study by consultants McKinsey. In a new report, the firm estimated that consumer-facing industries would witness growth of $410 … Continued

US ecommerce firms see no ill effects from Hurricane Sandy

Sales recorded by US online retailers remained stable during the wet and stormy weather from Hurricane Sandy, as many ecommerce firms noticed no change in online payment metrics, sales or hits. Sales recorded by US online retailers remained stable during … Continued

China fully embracing ecommerce, suggests report

An increase in competition is cited as the catalyst for a rise in ecommerce in China. An increase in competition is cited as the catalyst for a rise in ecommerce in China. That’s according to new figures from research firm … Continued

Indians embrace mobile shopping

A study conducted by mobile advertising network InMobi has found that online shopping via a mobile device is becoming increasingly popular in India. Researchers originally set out to discover just how many hours Indian mobile users spend on their devices, … Continued