Cyber Monday sales volumes broke all records as Brits flocked online in their droves to snap up a Christmas bargain, theretailbulletin.com reports.
With online sales increasing every year, many has expected this year’s festive season to be the most digital yet, as shoppers take not only to their computers but also tablets and mobiles to beat the crowds.
Now, research from IBM appears to back up the forecast, claiming that Brits made 115 million visits to online retailers during the first Monday after December’s pay packet. Brits weren’t just browsing but buying as well, with online shoppers spending a staggering £81.17 each.
In total, this all amounted to a 31.6 per cent increase in online sales compared to last year’s Cyber Monday. For mobile users, meanwhile, the increase was closer to 94 per cent.
Android users were deemed to be the most flush of all the mobile shoppers, with an average basket value of £83.85. iOS users, on the other hand, typically spent £79.98.
Commenting on this difference, IBM’s Chris Withers told ibtimes.co.uk: “In the past, average order value (AOV) has always been higher on Apple devices, which retailers have attributed to the higher spending power of iPhone and iPad users.
“But with Samsung now topping AOV… we can see how Samsung’s devices now appeal to a more affluent demographic, whilst the launch of the latest iPhone [5c] may be increasing penetration in the broader consumer market.”