Southern European e-commerce market nears €48billion

Online sales in southern Europe for 2014 are set to top €47.8 billion, it has been revealed.

New figures released in the latest Southern Europe B2C E-Commerce Report by show an annual growth rate of 22 per cent since 2010. This is positive news for the region as it pulls itself out of recession.

The nations factored in the report are Spain, Italy, Turkey, Greece, Portugal, Croatia, Cyprus and Malta. Spain led the way in sales with €14.4 billion, followed by Italy (€11.2 billion) and Turkey (€8.9 billion).

It was found that there are 48 million e-shoppers in southern Europe. While the average spend per online customer is €842, the Greeks were way out in front with an average spend of €1,345 per person, just €31 lower than the continental standard, notes. Cyprus ranked second with an average spend of €1,000, followed by Portugal (€954) and Spain (€874).

In total there are 212 million people living in the region, and 125 million of them have access to the internet. The most popular form of payment method for both Spaniards and Italians were credit and debit cards.

Globally, the USA is the top e-commerce country in turnover with €315.4 billion, followed by China (€247.3 billion) and the UK (€107.1 billion).

Author: Jack Stanton


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