Sales index shows UK online sales increase in April

New data has showed that online sales increased in April.

The rise of 16 per cent on last year’s figures is said to be down to the warm weather experienced through the month, according to experts. The statistics were taken from the IMRG Capgemini e-Retail Sales Index.

Those operating online-only operations increased sales even more, according to the data, with an annual growth of 20 per cent in online payment processing transactions. This compared to high street stores – which grew by 14 per cent – and was also higher than multichannel rivals. Mobile commerce grew in the period too, up by an impressive 131 per cent year-on-year.

Experts claims these figures show shoppers are becoming more confident with shopping on the internet, due to factors such as new technologies, advancements in mobile devices and social media.

Talking about the results, Tina Spooner, chief information officer at IMRG, told “Now that the green shoots of economic recovery have arrived with a (now distant) spell of sunshine, the momentum of online shopping in the second quarter is even more evident.”

She added: “The solid index performance in April is ahead of our 12 per cent e-retail growth forecast for 2013, resulting in average growth of 15 per cent year-to-date. We expect to continue to dominate the retail picture as the recovery gathers greater momentum.”

According to an article on last month, international online sales for UK business are also set to increase in the coming years. The report from OC&C Strategy Consultants said such sales will account for around 40 per cent of overall sales for UK businesses by 2020.


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