Plenty of work to be done in convincing web users to shop internationally, claims study

A new study has highlighted some of the issues that ecommerce sites face in gaining more business from foreign customers, reports

The Parcel Deliveries Usage and Attitude Survey from logistics giant Hermes discovered concerns in regards to parcel delivery, security and payment, with a lack of reassurance in these areas causing websites to lose out on significant amounts of business.

Bringing together views from thousands of online shoppers across Europe, the research highlighted that 50 per cent of ecommerce users are put off by high delivery charges and the difficulty of returning goods.

Hermes admitted that retailers and delivery firms will have to work closely to bring down the costs involved in shipping a delivery from one country to another.

The study also found that UK shoppers were actually more inclined to shop internationally than those in other markets. Nine per cent of Brits were willing to buy products from abroad compared to just two per cent in Germany.

Russia was the most receptive market to overseas purchasing, with 24 per cent of the country’s online shoppers considering themselves regular international shoppers.

Gary Winter, sales & marketing director at Hermes’ UK division, said: “The research shows that there are phenomenal growth opportunities for retailers and delivery companies overseas by they need to work together to get it right.”

Cited by, he added that “one size does not fit all” and urged companies to look at ways of meeting the vastly different requirements of their customers. 


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