In a UK first, television viewers can now pay for goods through Capablue and PayPal’s Connected platform. Author: Chris Taylor
In a UK first, television viewers can now pay for goods through Capablue and PayPal’s Connected platform.
Acting as a payment gateway, brands will be able to offer a range of Video on Demand (VoD) services through a mixture of subscription-based and one-off payment methods on Connected.
Its users will have the benefit of shopping over PayPal’s secure PIN protection system; a transaction system that is only accessible to the households’ primary account holder.
According to 14News.com, the Connective platform supports rapid and cost-effective bespoke VoD applications. It also has an easy-to-use interface and navigation system. In addition, viewers can customise their own layouts based on their preferences for quicker access to the content they want.
Tom Cape, managing director of Capablue, said on BroadbandAndTVNews.com that “this is the first time that transactions on Connected devices have been enabled which will mean that users can provide a much wider range of products and services.”
Wile Cameron McLean, general manager for merchant services at PayPal UK adds that “PayPal on the Connected platform will allow viewers a next generation experience on their connected device.”
“This partnership with Capablue gives the users of multiple connected devices a faster, safer and more cost-effective way to send and receive the smaller payments typically associated with online content,” she says.