Shoppers in India will spend nearly five times as much cash on travel purchases than retail products by the end of 2012. Author: Ashley Curtis
Shoppers in India will spend nearly five times as much cash on travel purchases than retail products by the end of 2012.
That’s according to figures from emarketer.com, which believes that while ecommerce is a growing trend in India, more than 80 per cent of the country’s online sales come from travel purchases.
Buyers in the country currently spend nearly ‘five times more on leisure and unmanaged business travel’ than they spend on retail purchases, according to the figures.
Over the course of the next five months, B2B ecommerce sales will reach an impressive $13.8 billion at the end of the year with online travel sales accounting for around $11.5 billion – highlighting the popularity of going online and using online payment services to pay for goods.
Furthermore, the prevalence of online travel sales will only increase according to the survey, reaching $15.84 billion in 2013, $20.45 billion in 2014, $25.68 billion in 2015 and $30.61 billion in 2016.
According to finchannel.com, the relentless pace of online travel sales will continue for years to come due to its established momentum over retail ecommerce. For example, retail commerce in 2012 is expected to increase by 26.3 per cent to $2.3 billion, however online travel is predicted to grow by an impressive 42.8 per cent.