Online promotions transform Black Friday into Black November

America’s busiest shopping day of the year has been almost sidelined due to the proliferation of seasonal deals to be found online, reports.

Black Friday, the day after Thanksgiving, has traditionally been the day in which most Americans start their Christmas shopping, taking advantage of sales, discounts and offers that are made at this time of year. Thousands of people queue outside malls in the early hours, hopeful of bagging a bargain; it effectively kicks of the festive season. 

Now however, big retailers have realised that they can give customers great deals ahead of Black Friday. In fact, half of the retailers polled in’s eHoliday survey said that they were planning to launch their online sales at least five days in advance. Added to the promotions of the Black Friday weekend and the online sales usually offered on Cyber Monday, the discount shopping day has already become a ten-day event.

Other stores are going further, according to Online retailer, realised it didn’t need to focus solely on Cyber Monday, it could offer deals throughout November. Supermarket behemoth, Walmart followed suit and launched their sales straight after Hallowe’en, offering multiple Black Friday deals across the month. Amazon’s sale similarly started early.

As a result, consumers will no longer need to queues in the cold and dark at midnight; they can obtain equally good deals online, from the comfort of their lounge.


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