Nearly all UK online shoppers will turn to platform over Christmas, study finds

E-commerce stores from around the world could be set for a hoard of Christmas business from UK shores, as a study predicts that practically all of the region’s online shoppers will hit the web for their holiday purchases.

E-commerce stores from around the world could be set for a hoard of Christmas business from UK shores, as a study predicts that practically all of the region’s online shoppers will hit the web for their holiday purchases.

eDigitalResearch surveyed 2,000 UK consumers in its most recent eCustomerServiceIndex to find that a staggering 96 per cent have plans to ditch the annual rush in favour of blissfully shopping online for presents, groceries and decorations.

In addition, as reported by internetretailing.net, 26 per cent said they would be buying more online over the period, in comparison with their Christmas 2011.

Businesses anticipating the rush might want to optimise their sites for mobile use along with updating their online payment processing service, as some 41 per cent of smartphone owners told IMRG they would be using their device to shop for items; representing a 20 per cent increase on figures seen last year.

Over two-thirds (73 per cent) of UK smartphone users said they would be purchasing more goods online this time around, but their efforts could be dwarfed by tablet owners, 71 per cent of whom will consider conducting their sprees using the technology.

Cited by e-tid.com, eDigitalResearch head Derek Eccleston said online shopping businesses must fine-tune their operation in order to capitalise on the demand.

“These results demonstrate the need for retailers to provide shoppers with the ability to shop when, where and how they want. As online, mobile and tablet shopper numbers continue to rise it is important for retail

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