The internet is a hugely popular avenue for Europeans looking to make an online payment for goods and services. Author: Ashley Curtis
The internet is a hugely popular avenue for Europeans looking to make an online payment for goods and services.
That’s according to a new report from the Interactive Advertising Bureau (IAB) Europe, cited by myhermes1.co.uk, which found that UK shoppers now make just under a third (32 per cent) of all purchases on the internet – more so than any other European country.
Furthermore, ecommerce is proving popular with Germans, who complete 25.4 per cent of all purchases on the web.
When it comes to buying a product, an impressive 96 per cent of internet users in Europe use websites to research before purchasing, while 87 per cent ‘regularly shop online’.
Overall, nearly a fifth of those surveyed do all their shopping on the web.
Alison Fennah, vice president of research and marketing for IAB Europe, commented on the trend to internetretailing.net: “It’s no longer appropriate or sensible to think of ‘using the internet’ as a specific and isolated activity.
“The ever-wider variety of devices that people use to access online content and the degree to which they do this while using other media shows the deep level of engagement consumers have with the internet today…those companies that understand and adapt to these changing consumption patterns will be the ones that succeed in the future,” she added.