The rise in e-commerce has left traditional retailers with two options, according to comments made by Wayne Spencer, the executive director of the Retailers Traders’ Association of WA, Australia. Author: Deborah Bates
The rise in e-commerce has left traditional retailers with two options, according to comments made by Wayne Spencer, the executive director of the Retailers Traders’ Association of WA, Australia.
Cited by Abc.net.au, he explained that increasingly, shoppers are heading online to make their purchases and this leaves traditional stores with two options.
“There are two ways to deal with online – you become an online specialist working out of a warehouse or you drive people into your store, clicks to bricks,” Spencer advised. “It’s your choice, but it’s a choice you have to make.”
The director also revealed what he thinks is behind the rise in e-commerce; namely the “convenience” and the fact that shoppers have access to online retailers 24 hours a day, seven days a week – meaning they are always able to make a purchase via online payment services. This situation is not unique to Australia; far from it.
E-commerce seems to have boomed throughout the world in recent years. For example, in China, retailers are increasingly beginning to recognise the trend and adapt to it. Chinadaily.com.cn revealed that one well-known retailer, Coach, has recently taken the decision to capitalise upon China’s flourishing e-commerce market.
Coach China’s chief executive officer, Jonathan Seliger, explained that by setting up a temporary online store for the country, the brand has improved its “understanding of the needs and preferences” of the country’s shoppers; potentially leading to a permanent website being developed.