Indonesia holds second National Online Shopping Day

Indonesia held its second National Online Shopping Day this week.

The event, which is inspired by America’s ‘Cyber Monday’, took place on 12 December. A total of 22 e-retailers offered online discounts of up to 80 per cent, according to In addition to the discounts, some stores also offered vouchers and gifts.

This was the second time that the event has been held in the country. It was introduced last year by the country’s equivalent of Amazon, Lazarda.

Some of the e-retailers that took part in the event included Hotel Quickly, LivingSocial, Food Panda and online clothes store, PinkEmma, which also participated last year.

Iwan Tantra, the CEO of PinkEmma, told that during last year’s event, the site saw its traffic increase by three times the normal rate. Iwan said he expected this to be even higher this year, at five times the rate of normal site traffic.

Experts say that online shopping in Indonesia is a steadily growing market that is being funded by the country’s middle class residents. This is due predominantly to the fact that the number of internet users in the country has exploded from under a million in 1999 to 30 million in 2010.


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