Indian women increasingly going online to shop, claims report

An increasing number of women in India are turning to the internet in order to purchase goods, according to a new study cited by

A poll conducted by coupon portal firm found that 70 per cent of respondents have shopped online more than three times during any given month.

Furthermore, seven out of ten of shoppers in India are women, with the majority aged between 20 and 35.

The report also suggests five out of six Indian respondents (or 85 per cent) admitted to using coupons while shopping compared to 78 per cent globally.

Some of the most popular stores to make on online payment on include Flipkart, Myntra, Jabong, Tradus, Dominos and Bookmyshow, adds the report.

Sahil Shah, co-founder and MD of, believes that India will become an ecommerce powerhouse much sooner than experts think.

Commenting on the report, he said: “…The online shopping scene and the concept of using coupons in India looks very promising compared to the advanced markets for online marketing such as USA, Germany and Brazil.

“This is very evident with the arrival of one of the market leaders ‘Amazon in India. It’s only a matter of time for India to be considering in the front league in the field of online shopping,” he added, cited


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