Google Shopping could rival Amazon with “Buy Now” button

Google could soon introduce a “Buy Now” button to its Shopping listings.

Such a move would see the world’s most popular search engine put itself in direct competition with online retail giant Amazon’s popular ‘one-click ordering’ feature. If the button went ahead, Google is also expected to introduce a two-day shipping program, reports.

Merchants looking to sell via Google Shopping would be responsible for the logistics of selling and shipping, but the “Buy Now” button would allow users to purchase items there and then without having to visit a third party website.

Some retailers have already been approached. However, the Wall Street Journal said reception to the idea of selling without customers clicking through to websites was “cool”, with many retailers cautious about the possibility of price wars and losing branding control should Google enforce a strict shopping experience.

Google has also shown interest in creating a faster and cheaper delivery service than Amazon, reports, after it introduced its Google Express memberships in the US earlier this year.

A statement from a Google representative said that the company has “many ideas for improving the experience of customers.” However, it has not yet announced or commented on the possibility of “Buy Now”.

Author: Jack Stanton


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