Facebook testing ‘want’ button for retailers

Social media giant, Facebook, is teaming up with a number of retailers to trial a ‘Want’ button which allows users to identify a product they desire, reports warc.com.

The ‘Want’ button allows users to click on images of products and add them to a ‘wishlist’, which can be viewed by friends. In addition, the platform has developed a ‘collect’ option that enables members to gather these pictures in a products folder, where access is restricted.

Overall the service, named ‘Collections’, hopes to help retailers take even more advantage of the platform and urge users to make an online payment for the products they desire.

Facebook commented on the service: “We’ve seen that businesses often use pages to share information about their products through photo albums.

“Collections can be discovered in News Feed, and people will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook.”

Colin Sebastian, an analyst at Robert W Baird, said retailers’ foray into ecommerce could pay off for both them and Facebook.

“Ecommerce is one of the best ways to monetize the internet,” he said, cited by reuters.com. “Thinking about how large they are as a platform and how engaged people are, there are lots of levers they haven’t pulled yet in terms of monetization.”


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