Ecommerce linked to quality of life

A study has found a direct correlation between e-commerce and a person’s quality of life, according to Shopsafe.co.uk. Author: Deborah Bates

A study has found a direct correlation between e-commerce and a person’s quality of life, according to Shopsafe.co.uk.

Undertaken by Deutsche Post DHL, the study found the greatest link between the two for German shoppers – although people from myriad European countries were surveyed.

44 per cent of those surveyed in Germany revealed that access to e-commerce helped improve their overall quality of life, with 63 per cent citing the “fun” aspect of it and 81 per cent suggesting it helped them to manage their time more effectively. As such, many likened online shopping to an “emotional experience” and 50 per cent said it was like being given a present.

A spokesperson for Deutsche Post DHL, Jurgen Gerdes, explained: “The core finding of the study is that e-commerce has become a part of mainstream society. Increasing numbers of people of all ages are using this convenient alternative to the stressful obstacle course of physical shopping.

“E-commerce is simplifying our professional and our personal lives,” he added, cited by Websitemagazine.com. However he urged ecommerce specialists not to rest on their laurels, as he said the online experience has to be simple – perhaps encouraging online businesses to re-visit the convenience of their online payment or navigation.

In fact, Graham Jones, an industry expert, said that combining all the best bits of online shopping with high street shopping is the magic formula e-commerce businesses need to adopt.

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