E-commerce in Spain set to grow

E-commerce in Spain is exploding despite a background of housing trouble and economic woes, finchannel.com reports.

Figures from eMarketer predict that e-commerce in Spain will increase from $15.64 billion in 2011 to $18.57 billion in 2012, marking an increase of 18.8 per cent. Furthermore, online sales will continue to gather speed throughout the forecast period and total sales will exceed $30 billion by 2016.

Despite Spain’s e-commerce sector not being quite as developed as other EU countries – such as the UK, Germany and France – e-commerce is expected to grow very quickly as online payment and delivery methods improve.

The most popular purchases are travel and related services, accounting for 36 per cent of all purchases; whilst electronic goods only account for 2.2 per cent.

Dailydealmedia.com also notes that consumers in Spain appear to be favouring trusted retailers over newer ones, with Amazon making giant strides in the region alongside trusted department store El Cortes Ingles – while consumers tend to prefer purchasing services over goods and apparel.

French comparison site LeGuide, Apple.com and French apparel firm Groupe PPR rounded out the top five performing retail sites.

As a result, e-commerce firms will have to build trust over time by focusing on quality products, easy payment services and prompt delivery in order to win over the Spanish market.


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