The e-commerce market may be thriving so much because of the discounts some online shopping sites offer over their traditional counterparts. Author: Deborah Bates
The e-commerce market may be thriving so much because of the discounts some online shopping sites offer over their traditional counterparts.
Utepprospector.com revealed that increasingly, this aspect of online shopping is becoming a bigger draw – as well as the fact that it allows people to ditch the large queues and crowds typically seen in high-street stores.
The website cited the views of some of the general public, such as Alexander Beltran, a student. He claimed that online shopping provides him with “more discounts” and praised the fact that on some items, the shipping costs are nil. What’s more, fellow online shopper Maria Gonzalez highlighted the fact that the “variety” offered on some internet stores outweighs that found in an “actual store”.
However, in order to ensure they keep these valuable consumers coming back to their stores, online retailers might have to recognise that with increasing popularity comes increasing demand. In fact, a recent report from Coca-Cola Enterprises – cited by Kamcity.com – revealed that shoppers will eventually want their experience to be more personalised.
They’ll expect that any promotions they are offered are relevant to them, which might encourage retailers to add in a personalised offers section to their online payment page – potentially showcasing any individual discounts. What’s more, the future will see consumers even more concerned about the sustainability behind their purchases; reportedly expecting “fully transparent supply chains”.
The report suggests that although it’s a positive thing e-commerce is continuing to grow, the market will also have to adapt in order to accommodate the extra responsibilities that come with this.