Christmas to bring increased sales in US, claims group

In an unsurprising turn of events, Americans are expected to spend more during what’s traditionally described as the busiest shopping season of the year – November and December.

In an unsurprising turn of events, Americans are expected to spend more during what’s traditionally described as the busiest shopping season of the year – November and December.

Figures from the National Retail Federation, the nation’s largest trade group, suggest that sales during the winter holiday period are expected to rise 4.1 per cent this year in the US, reports usatoday.com.

The forecast, while not as large as estimated, still beats the predicted higher than average growth of 3.5 per cent for November and December over the past 10 years.

The federation’s forecast is also more optimistic than the 2.9 per cent predicted by the International Council of Shopping Centers and larger than the 3.3 per cent growth estimate by ShopperTrak, an analyser of retail foot traffic.

According to dailyfinance.com, the group’s projections provide an important barometer for retailers that depend on the last two months of the year for up to 40 per cent of their annual sales.

Consequently, it’s important for ecommerce firms to get their online payments solutions in place in order to cope with the increased product demand that Christmas brings.

Matthew Shay, CEO of the National Retail Federation, commented on the figures: “In all the years, this is the most challenging year doing a forecast. There are so many uncertainties.”

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