Almost half of Taiwanese shoppers have bought items via mobile

Some 44 per cent of Taiwanese consumers have purchased items online using a mobile device via either an app or a mobile website, a new survey from Yahoo has revealed.

Mobile shopping is on the rise in Taiwan, as a separate survey last year showed that only 34.2 per cent of consumers purchased items via a mobile site or app. Consumers aged between 30 and 39 are the most likely to shop online via mobile, with 48.2 per cent claiming to do so. However, over 50s could be more likely to spend more, as 35.3 per cent said they do not restrict how much they spend via mobile.

Just over a quarter of Taiwanese shoppers buy items using their smartphone around once a month, and a further 45.5 per cent say they mobile shop more often than that, reports

Jacky Wang, head of Yahoo Taiwan’s e-commerce group, said at a press conference that mobile shopping is on the rise because businesses have made it easier for consumers, by designing personal mobile sites and apps.

He added that so far this year, around 38 per cent of the firm’s e-commerce revenue has been generated by mobile users, an increase of about 20 per cent compared to the same time the previous year, reports


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