Almost half of online retailers plan to tempt Christmas shoppers with price reductions

Almost half (44 per cent) of UK SME (small and medium-sized enterprises) online retailers plan to use price promotions this Christmas to win shoppers over – a rise of 12 per cent on the previous year.

According to, despite price reductions and offers being the most popular tactic, 31 per cent of online retailers said that keeping costs as low as their competitors whilst still making a profit is the tougher challenge they face this Christmas, research from Royal Mail shows.

The majority of firms (77 per cent) responded that other online retailers are their biggest competitors but only 23 per cent said the high street posed a threat, reports

Online retailers also said they’re gearing up for the 30th of November, as they expect it to be the busiest shopping day for Christmas this year.

One-third of firms have planned to boost the number of sales made via smartphones this Christmas by investing in apps, which will improve customers’ online shopping experiences.

Nick Landon, managing director of Royal Mail Parcels, comments: “Our research shows UK SME online retailers have been planning extensively for the important Christmas period, responding to customer needs to ensure they win their share of sales.”


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